94% of a customer’s first impression of your brand is based on your website. A well-designed website can signal that services are reliable and high-quality, increasing traffic and engagement rates. On the other-hand, a poorly designed website can drive viewers away in an instant. So, when’s the best time to make changes?
If you have to ask when is it time to redesign your website, chances are, it’s now.
Slow Speeds
Slow loading speeds can frustrate customers and send them away before even checking out your page. Updating website sides —even by just a single second— can increase conversions up to 7%. To fix this, invest in page speed services and optimize your website to handle high customer inflow.
Mobile Design
If 74% of visitors return to mobile friendly websites, updating your website to include high-quality design and usability for mobile is a must. Not only does it keep customers on your page when browsing with a phone, it also is a factor in search engine ranking. A responsive design and well-structured layout can make all of the difference in converting customers.
Competitors Have Updated
Pay careful attention to other companies in your industry. Chances are, if they’re redesigning their website, it’s time for your brand to follow suit. Just about 73% of companies improve website design to stand out from competitors. Blending in might mean losing customers to a brand with a better design.
Set Up a Free Consultation to Redesign your Website, Today
The business world is a constant race to keep ahead. Whether you’re running a traditional storefront, trying to keep your salon open, or navigating the eCommerce world, having a well-developed web presence, including a highly functional website, is a must-have asset.
Don’t wait until you’ve started losing customers to maintain your web presence. Contact Summit Multi Media and get the professional help you need, today.
