Selling products or services online is much more profitable than selling through a storefront. In fact, most businesses go for both simultaneously. But how to sell from your website? Well, building a website is not that hard, and even the cost is actually lesser than managing and maintaining a physical store location. It is convenient both for the buyers and the sellers. What’s more, you can reach a much wider audience when promoting your business online.
Why Should You Sell from Your Own Website?
Before getting to ‘how to sell from your website,’ let’s focus on why you should do it in the first place. The most obvious reason is that you’re not restricted by your location or time zone, and you can reach a bigger market online. Not to mention, it’s super easy to build and host an e-commerce website with WooCommerce! Additionally, stats show that people spend a great deal of time and money on the internet. So, all businesses, including yours, should benefit from this and start looking up ‘how to sell from your website?’ And when we say eCommerce websites cost less than a storefront, we really mean it. For instance, the cost for running a physical store includes licensing permits, building maintenance, rent, utilities, furniture, cleaning supplies, decorations, selling supplies like cash registers, and of course, paychecks for all the staff. And when you get thinking, all of that adds up to a lot of money. But on the other hand, an online store only needs to pay for web hosting, marketing, and limited staff. In short, the expenses for an eCommerce store are much more manageable.
How to Sell from Your Website?
If you decide to establish your own eCommerce website, the next step is to look into ‘how to sell from your website.’
Set Up Your Ecommerce Website
If you want to set up a website to sell your products or services, you need to design and create a website, select a web host, and register your website domain. Security is an essential component of e-commerce websites since you will be receiving payments for purchases. Plus, you should hire a graphic designer and an SEO specialist to help set up and optimize your website. Fortunately, though, launching an eCommerce store is now easier than ever with WooCommerce– the ultimate solution for all eCommerce problems!
Get your SSL Certificate
Customers want to know they’re on a safe website, and obviously, you don’t want to be vulnerable to hackers either. Thus, you should acquire your SSL certificate to build credibility and also boost your SEO efforts to get noticed by a wider audience.
Set Up a Merchant Account
You need a merchant account for your business so you can process credit card payments. However, you might be liable to pay a certain fee for each transaction, so keep this in mind when figuring out and finalizing your pricing.
Add High-Quality Photographs
The internet is a visual marketplace, so if your product appeals to the eye, customers will automatically be attracted to it. Product photography is a big deal, and really, you should just hire a professional photographer to get that ideal angle for your products. After all, who would want to buy something that doesn’t interest them? And the only way to catch a buyer’s attention online is with an eye-catching picture.
Write Effective Sales Copy
Apart from photographs, you also need a compelling sales copy for your products so that website visitors are pushed to take action. Once again, you can simplify things by hiring a professional sales copywriter to get more people to respond to your call to action and to maximize your conversion rate.
Create a Plan for Shipping Orders
Suppose you’re asking ‘how to sell from your website,’ you should know how to ship orders as well. Since you will need to deliver products to customers once they order, you need to work out how to deliver goods quickly and efficiently to satisfy your customers. Moreover, the packaging also needs to be adequate, so the product is not damaged in the storage and transport.
Work on Marketing
If you want to know how to sell from your website, you should also look into how you can market your website to reach buyers in the first place. Remember that marketing is equally, if not more important than your actual product or service. So, you should focus on all possible marketing ideas and make sure to invest in the best strategies, such as social media marketing, PPC advertising, affiliate marketing, content marketing, and email marketing. Of course, you don’t have to do everything, but ensure consistency to generate results.
Sell with WooCommerce!
WooCommerce is one of the best services for your eCommerce website, so if you’re thinking of launching an online store, WooCommerce is your go-to resource! Not only will it make things a lot easier, but you will also no longer have to ask ‘how to sell from your website’ because WooCommerce is an exceptional tool, especially for beginners!
So, what are you waiting for?
Start selling with WooCommerce today!
